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2025.10.2710:55 AM BST / 11:55 AM CESTWebinars & recordings
WEBINAR: HOW TO USE BEHAVIORAL SCIENCE TO DRIVE FINANCIAL WELLBEING
What if you could tap into the science of human behavior to help your customers save more, feel better about money, whilst building sustainable habits? Join our exclusive webinar where Dr Stina Söderqvist, Head of Behavioural Science at Doconomy and a member of the Impact Council, reveals how financial institutions can make it happen.
THE PSYCHOLOGY BEHIND SAVING
When people are stressed about money, they struggle to make good decisions about it - creating a vicious cycle where the individuals who need to save most find it hardest to start.
In this webinar you'll discover why emotional motivation outperforms financial incentives, how to make saving feel achievable rather than overwhelming, and the techniques that turn sporadic savers into consistent ones.
Dr Stina Söderqvist will walk you through the key behavioral principles to transform customer engagement and boost deposits.
This session also looks at how shared financial goals can connect individuals across age groups, foster trust, and activate savings in a way that benefits everyone. Learn how to turn passive savers into purpose-driven members by making dreams visible, goals communal, and outcomes measurable.
Spaces are limited to ensure an interactive experience. Secure your spot now.
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Behavioral science
Stina Söderqvist, PhD
head of product science
"With a deep knowledge of human behavior we build products that inspire, boost and nudge users to live more sustainable lives."
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